Not long ago, transferring schools was the exception in college athletics, not the rule. A player who left often sat out for a year, and the culture around them treated that choice as a last resort rather than a legitimate career move. Today, that calculus has flipped.

Athletic ability and leadership ability are not the same thing.

95% won’t go pro. How many programs prepare them for what comes next?

The student-athlete schedule has never been fuller - or more complex.

Did you know the way college programs have approached athlete confidence has fundamentally shifted — and most programs haven't caught up?

The coach-athlete relationship is the most underrated performance variable.

Did you know the transfer portal has grown by over 400% since 2018 — but trust between coaches and athletes has been eroding for longer?

Before NIL, a student-athlete's identity was straightforward: student, teammate, competitor.

Did you know the college athletic season has nearly doubled but mental support systems haven’t kept up?

One of the brightest moments of the Milano-Cortina Olympic Games was the gold medal performance of Alysa Liu.

When you're leading or coaching a team, you know that talent alone isn't enough.

At the heart of Madison's transformation is her husband and coach Bjorn Frantangelo.

I recently had the honor and pleasure to conduct workshops for Nanook Athletics at the University of Alaska Fairbanks