what shapes athletic programs health

Athletic departments track plenty of metrics but overlook leadership. This contrasts with what typically gets measured- wins and rankings, GPA and academic progress, revenue and attendance, and recruiting class ratings. What goes unmeasured includes why athletes really leave, trust between coaches and players, staff burnout, and leadership readiness.

The closing line ties the two together, noting that what gets measured gets funded while what doesn’t gets lost in the budget. I suggest the takeaway is that people and culture, which shape an athletic program’s long-term health, are often neglected simply because no one tracks them.

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Building Culture with Purpose