November 9, 9a Pacific, 12n Eastern, Presented by Tom Hess, Founder, The Playbook Lab
What You Will Learn:
- Insights about how consumer brands connect to their audience?
- Introduction of a new brand concept that could be applicable to college athletic brand planning.
- Tools and exercises to enhance the clarity and power of messaging through your people.
- How to activate the heart and truth of your brand.
- How to strengthen the connection between athletics and your greater campus community.