Building Value from The Inside

The Brand Playbook is a brand building program for administration, coaches, and teams.

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A Student-Athlete Generation That Adopts Early

Today’s generation of student-athletes, Post Millennials and GenZ’s, are the most diverse generation[1]. And as Millennials were influenced by the influx and changing communications landscape, we now see this next generation is already embedded in it. They’re early adopters, fast-moving, and highly influential.

It is the learning experience of athletics that can serve as an important cornerstone of life-long learning about self, performance and leadership. To that end, The Brand Playbook serves as a springboard for this development.

The Brand Playbook develops self, team and department awareness around core values, actions, and missions. This process enables us to show up with purpose and authenticity which drive success and performance on and off the field, fulfillment and overall happiness.

What do we do to build your brand, among other things?

Participants complete The Playbook Lab Brand Brief©, to reflect and gain insight about self.

Create individual and team/department brand boards to visually represent feelings and emotions about self and/or the team.

Complete a Brand Playbook Stakeholder Wheel© to identify one’s audience.

Develop survey(s) to be sent to stakeholders (staff, alumni, college administrators etc) to gain insight in to attitudes and ideas around the brand.

Why do it?

Clarity around your brand truth; what is your unique promise of value.

Identify your core values and how well you are living them.

Get in touch with your strengths and weaknesses.

Connect more authentically with your stakeholders.

Enhanced your communication skills.

Develop more productive relationships.

Enhanced decision-making.


[1] March 1, 2018. Defining Generations: Where Millennials end and post-Millennials Begin. Michael Dimock, FactTank


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